Mobile Shopping Technology Usage Highest Among Minority Consumers [Study]
African American and Hispanic consumers are adopting new mobile shopping technologies faster than their Caucasian counterparts, according to a behavior study by Omnicom. The report indicates that 18% of African American shoppers and 16% of Hispanic shoppers utilize their mobile devices to make purchases. This is compared to 10% of Caucasian shoppers. Also, 21% of … Continue reading
U.S. Smartphone Adoption Increases to 50.4%; Smartphones Could Replace Cards, Cash By 2020
A few weeks ago I wrote a post about a Pew Internet Research Survey which surveyed top executives from some of the largest tech companies about the future of mobile payments. Their prediction was that smartphones would replace traditional forms of payment (mainly cash) by 2020; only 8 years from now. In the tech industry, … Continue reading
IDC Reports Record Smartphone Sales for Q4 2011
A report from International Data Corporation (IDC) indicates that vendors shipped 157.8 million smartphones in Q4 2011, up from 102.0 million devices in Q4 2010, a 54.7% increase. Total smartphone volume for 2011 reached 491.4 million units, compared to 304.7 million units in 2010, a 61.3% increase. The market for smartphones continues to grow, driven … Continue reading
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